How Karee uses angle to turn visitors into confident buyers - 24/7
Fashion · June 2026 · 3 min read
Karee, a UK sustainable-fashion brand, deployed Angle (branded “Kodi”) to chat with shoppers in any language, cutting support emails by more than half and lifting international conversions.
Karee is a UK-based fashion brand that believes in timeless design, sustainability, and effortless confidence.
For the past three years, they’ve been building a loyal community that loves their minimalist, made-to-last pieces.
But with growth came new challenges - more customers, more questions, and more support requests.
They needed a way to keep their online shopping experience as personal as their products.
That’s when Karee discovered Angle.
The Challenge
Running a growing Shopify store meant Karee’s inbox was flooded daily with messages like:
Do you ship to France?
What size should I get?
Gift for my girlfriend under £80?
They’d tried a few AI chatbots before - some were okay, most were clunky, and none truly fit the brand.
They wanted something smarter, friendlier, and genuinely helpful — a virtual salesperson who could chat with customers naturally, around the clock.
The Solution: Meet Kodi
When Karee installed Angle, everything changed.
They named their assistant “Kodi”, customized her voice to match their brand tone, and trained her using their product catalog and FAQs.
Within a week, the difference was clear.
It’s like having a friendly salesperson who’s always on duty,” the Karee team shared. “Customers ask stuff like ‘Gift for my girlfriend under £80?’ and it pulls up spot-on products instantly. Handles FAQs on shipping, returns, sizing - you name it - cutting our support emails by over half.
Angle wasn’t just answering questions - it was selling with empathy.
Multilingual, Human, and Always On
Karee serves shoppers across Europe and Asia, and language used to be a barrier.
Angle broke that wall.
“It chats in any language! Our international traffic converts way better now — no more lost sales over language barriers.”
From French to Arabic to German, Angle understood and replied naturally, helping Karee connect with customers in a way that felt seamless and personal.
The Impact
In just a few weeks:
- Support emails dropped by more than half
- Shoppers started spending more time engaging with Kodi
- International conversions went noticeably up
- The Karee team gained back hours every week to focus on product and community
“Angle’s like having a friendly, well-trained salesperson who never sleeps,” the team said.“Our shoppers love it - it feels real, quick, and trustworthy. Worth every penny.”
The Experience
What Karee loved most wasn’t just the AI - it was the people behind it.
“Support team’s awesome too. Had a quick question, and they replied in minutes. No fluff, just solid help.”
That partnership and responsiveness helped Karee integrate Angle smoothly - without the frustration they’d faced with other bots.
Why This Matters for Other Shopify Merchants
If you’ve ever felt like your store traffic is growing but your customer engagement isn’t, Karee’s story proves there’s a better way.
Angle helps you:
- Automate repetitive support tasks
- Chat with visitors in any language
- Recommend products based on intent
- Keep your brand voice intact - no robotic replies
And like Karee discovered, it’s not just support - it’s sales.
Key Takeaways
- AI doesn’t have to sound robotic — it can feel human and on-brand
- Multilingual chat builds trust across borders
- Automating repetitive questions frees your team to grow your brand
- The right assistant (and support team) can be a total game-changer