About Angle

Angle is an AI sales associate for Shopify stores. It knows your whole catalog, answers shoppers instantly in your brand’s voice, and shows the revenue every conversation drives.

What does Angle do?

Angle sits on your storefront as a chat that knows your products, collections, and policies. It lets customers ask anything, anywhere: it helps them discover the right products, find the right answers, and choose the right variant, and it can step in before they ask. It answers from your catalog and the knowledge you give it, not the open internet, and when it doesn’t know, it says so.

It speaks in your brand’s voice, shaped by your playbook, and replies in whatever language the shopper writes in. Every conversation lands in your inbox, and when a chat leads to an order, the dashboard shows which conversation produced it.

Why did we build Angle?

For thirty years, e-commerce has been self-checkout all the way down: endless aisles and no one in them. You couldn’t greet a million customers by name, so being known became a luxury good and everyone else got a search bar and a receipt. That constraint just expired. For the first time, software can greet, listen, remember, advise, follow up, and make things right. In the brand’s own voice, for every customer at once, at midnight, in any language, forever. Care can finally scale. We call it the relationship layer of commerce. It is really just the shopkeeper, back at the counter for every customer.

Yan and Shibin, co-founders of Angle

What results does Angle deliver?

These are measured on live storefronts selling with Angle:

Who is behind Angle?

Angle is built by ninepointeight studio Inc. in Toronto, Canada. It has been on the Shopify App Store since January 2025, where merchants rate it 5.0.

How do I reach the team?

Email hello@askangle.com or book a demo. You can also follow Angle on X and LinkedIn.