How Colorland Toys Brought the Magic of In-Store Shopping Online with Angle, and Made AED 38,000 in Sales

Colorland Toys has been a household name in the UAE for over three decades. Walk into one of their stores in Dubai or Abu Dhabi and you'll find shelves stacked with every child's dream toy — from LEGO sets to Barbie dolls to electric ride-ons.

But as their business grew online, something was missing. They couldn't replicate the warmth of that in-store experience — the feeling of being guided by someone who instantly understands what you're looking for.

That's where Angle came in.

From In-Store Conversations to Online Connections

When Colorland launched their Shopify store, they suddenly found themselves talking to customers not just in Dubai but across the UAE and even internationally.

Parents asked questions in Arabic, tourists wrote in Russian, and others shopped in English. Each message mattered. Each one was a potential sale.

With thousands of visitors every week and a catalog of more than 18,000+ products, it was impossible for their small team to keep up with every chat, every question, every "Do you have this in stock?"

They didn't want to lose that human touch. They wanted to scale it.

How Angle Helped

In just a few minutes, Angle connected directly to Colorland's Shopify store. It learned everything — their 18,000-plus product catalog, FAQs, and order tracking details.

Then it did what a great salesperson does best: it started talking to customers.

Whether shoppers typed "ride-on car for my 5-year-old," "Barbie with pink dress," or "LEGO for beginners," Angle understood every message — no filters, no keywords needed. It responded naturally, helped customers discover products they didn't even know existed, and turned simple questions into confident purchases.

• When someone asked about a toy in Arabic, Angle replied in Arabic
• When another shopper typed in Russian, Angle understood instantly
• When someone wanted to check their order status, Angle handled it without delay

It wasn't just answering questions — it was selling.

Conversations That Lead to Conversions

Here's what a normal day now looks like for Colorland online:

Customer: "هل لديكم دمية باربي الوردية؟" (Do you have the pink Barbie doll?)

Angle: "نعم، لدينا مجموعة من دمى باربي الوردية. يمكنك شراؤها هنا"

Customer: "Looking for toys for a 6-year-old boy."

Angle: "Here are some best-sellers for age 6 — ride-on cars, LEGO kits, and puzzles. Want me to show you top-rated ones?"

Customer: "Есть ли доставка в Абу-Даби?" (Do you deliver to Abu Dhabi?)

Angle: "Yes, delivery to Abu Dhabi takes 1–2 days. Free for orders above 100 AED."

The Results: Three Months with Angle

From July to October 2025, Angle quietly became Colorland's best-performing team member.

What once took hours of live-chat work now happens instantly, around the clock — in multiple languages — letting the team focus on growing the business instead of replying to the same questions.

The Impact

Angle didn't just automate support. It brought back the human experience of shopping online.

By understanding natural language, speaking multiple languages fluently, and offering the right answers at the right time, Angle helped Colorland turn browsers into buyers and buyers into loyal customers.

What the Team Said

Implementing Angle for our store with over 25,000+ SKUs has been a game-changer. It significantly boosted our conversion rates and average order value by personalizing product interactions.

The app's multilingual virtual sales agent feature has been especially helpful in engaging diverse customers and closing more sales. Angle also doubles as an efficient customer support assistant, resolving product-related queries and concerns in real time.

Plus, their support team is outstanding — quick, proactive, and truly dedicated to helping you get the best out of the app. Highly recommended for stores looking to elevate both sales performance and customer experience.

Key Takeaways

1. Shoppers love talking in their own words — and Angle understands them. No keywords, no filters, just natural conversation in any language.

2. AI chat doesn't just answer questions — it helps customers discover what to buy. For a store with 18,000+ products, that's the difference between a bounce and a sale.

3. Large-catalog stores can deliver a personal, in-store feel online with AI — Colorland proved that the warmth of their physical stores can translate to the digital world.

4. Multilingual support is a revenue multiplier — in a diverse market like the UAE, speaking your customer's language isn't a nice-to-have, it's essential.