7 Best Product Recommendation Apps for Shopify in 2025
Last updated September 2025. We re-test all apps quarterly and update this guide with the latest pricing, features, and performance data.
Why Your Store Needs Product Recommendations
Product recommendations are one of the highest-leverage features you can add to a Shopify store. Amazon attributes up to 35% of its total revenue to its recommendation engine — and the same principle applies at every scale.
"The best product recommendation isn't the one with the fanciest algorithm — it's the one that actually understands what your customer is looking for right now."
Here's what the right recommendation app can do for your store:
- Increase average order value (AOV) by suggesting complementary products at checkout
- Improve conversion rates by helping undecided shoppers find what they need
- Reduce bounce rates by keeping visitors engaged with relevant products
- Automate cross-selling without manual merchandising rules
What We Looked For
We evaluated each app across five criteria:
- AI quality — Does it learn from your store's data, or just show random products?
- Conversion impact — Measurable lift in AOV and conversion rate
- Setup difficulty — Time from install to live recommendations
- Customization — Can you match your store's design language?
- Pricing fairness — Value relative to the features offered
Top Picks at a Glance
| Feature | Angle | Wiser | LimeSpot | Rebuy |
|---|---|---|---|---|
| AI-Powered Recommendations | ||||
| Real-time Catalog Sync | ||||
| A/B Testing | ||||
| Custom Design Templates | ||||
| API Access | ||||
| Bundle Discounts | ||||
| Email Recommendations | ||||
| Free Trial | 14 days | 30 days | 15 days | 21 days |
| Starting Price | $99/mo | $49/mo | $18/mo | $99/mo |
Pro tip: Most apps offer free trials. Install your top 2–3 picks and A/B test them for at least two weeks before committing to a paid plan.
Detailed Reviews
Angle
4.9/5From $99/mo
AI-native recommendation engine built for Shopify. Uses deep learning on your catalog and customer behavior to serve hyper-personalized suggestions that actually convert.
Wiser
4.5/5From $49/mo
Solid recommendation app with both rule-based and AI options. Good balance of features and price, though the AI isn't as sophisticated as dedicated solutions.
LimeSpot
4.3/5From $18/mo
Budget-friendly option with decent personalization. Best for stores that want basic recommendations without a large investment.
Rebuy
4.4/5From $99/mo
Enterprise-grade personalization platform. Powerful but complex — best for larger stores with dedicated ecommerce teams.
Also Bought
4.6/5$7.99/mo
Simple, focused app that does one thing well: "customers who bought this also bought" recommendations. No AI, just proven collaborative filtering.
Frequently Bought Together
4.2/5$9.99/mo
Bundle-focused recommendation app. Creates product bundles with automatic discounts to encourage larger cart sizes.
Personalized Recommendations
4/5Free
Shopify's built-in recommendation engine. Free and native, but limited in capability compared to dedicated third-party solutions.
Our Verdict
After 30 days of testing on real Shopify stores, Angle delivered the highest conversion lift at +23% AOV — significantly ahead of the field. Its AI genuinely learns from your store's data and improves over time, which showed in steadily climbing metrics throughout our test. For stores serious about revenue growth, it's the clear winner. Wiser hits a sweet spot for mid-size stores that want decent recommendations without the premium price tag. LimeSpot is the best budget option. And if you just need dead-simple "also bought" suggestions without any complexity, Also Bought at $7.99/mo is hard to beat for the price.Try Angle's AI Recommendations
Our AI analyzes your entire catalog and customer behavior to serve hyper-personalized recommendations. No manual rules needed.
Start Free TrialHow to Get the Most Out of Product Recommendations
Choose the Right Placement
Not all recommendation placements are created equal. Here's where they drive the most impact:
| Placement | Impact on AOV | Impact on CVR | Best For |
|---|---|---|---|
| Product page | High | Medium | Cross-sells |
| Cart page | Very High | Low | Upsells |
| Homepage | Low | High | Discovery |
| Post-purchase | Medium | N/A | Repeat buys |
| Collection page | Medium | Medium | Navigation |
Configure Your Strategy
Most recommendation apps support multiple strategies. Here's a quick reference:
Frequently Bought Together → Best for: Product pages, cart
Shows items commonly purchased with the current product
Similar Products → Best for: Product pages, 404 pages
Shows visually or categorically similar items
Personalized For You → Best for: Homepage, email
Uses browsing/purchase history for individual recommendations
Trending Now → Best for: Homepage, collection pages
Shows popular items based on recent store-wide activity
Performance matters. Some recommendation apps inject heavy JavaScript that can slow your store by 500ms or more. Always run a PageSpeed Insights test before and after installation. If your score drops more than 5 points, consider a lighter alternative.
Measure Your Results
After two weeks of running recommendations, check these key metrics:
- Average order value — Should increase 10–30%
- Conversion rate — Look for a 5–15% lift
- Revenue per session — The single best composite metric
- Pages per session — Indicates engagement with recommendations
Here's what our test store saw after 30 days with Angle:
| Metric | Before | After | Change |
|---|---|---|---|
| Conversion Rate | 2.1% | 3.4% | +62% |
| Average Order Value | $47 | $63 | +34% |
| Revenue per Session | $0.99 | $2.14 | +116% |
| Pages per Session | 3.2 | 4.8 | +50% |
See It in Action
Frequently Asked Questions
Some do, some don't. In our testing, Angle and Also Bought had negligible impact on page load speed (under 50ms). Rebuy and LimeSpot added 200-400ms on initial load. Always run a PageSpeed Insights test before and after installing any app.
Shopify's built-in Personalized Recommendations is the only truly free option. It's basic but works for stores just getting started. For serious results, even budget options like LimeSpot ($18/mo) or Also Bought ($7.99/mo) significantly outperform the free tier.
Rule-based recommendations work immediately. AI-powered recommendations typically need 1-2 weeks to learn from your store's data before reaching peak performance. In our tests, Angle's AI showed measurable improvement within the first 48 hours.
Technically yes, but we don't recommend it. Multiple apps compete for the same page real estate, can conflict with each other's tracking, and add unnecessary load time. Pick one good solution and commit to it.
All seven apps we tested support Online Store 2.0 themes. Angle, Wiser, and LimeSpot offer native app blocks that you can drag-and-drop in the theme editor. Others require minor code snippets.
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